Thursday, August 11, 2011

We're Not Going to Make It 1.0

Sometimes I think we're just not going to make it. I received a phone call the other day.

"Dave, do we carry sparkling Prosecco?"

"Hm, Prosecco is by definition sparkling."

"Well, do we carry any?"

"Yeah, we carry five different Prosecco's. Two are Brut and three are Extra Dry, a little sweeter."

"Well, they want to taste Aperol this weekend and want to mix it with Prosecco and soda. Will that work? What does Aperol taste like, anyway. I've never tasted it."

"The drink will work fine. Aperol is sort a less bitter Compari. But bitters are flying! Everyone's drinking spritzers with bitters this summer."

Hm. Ok. Thanks"

The marketplace is more competitive every day. How are we going to make it when those in leadership positions don't know the products?

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