For as long as I have worked at Sigel's Greenville Avenue, across the street a small, independent liquor store eked out their share of the market. I'm sure they stocked products we didn't, maybe their prices were a little lower on some items, for sure they didn't style themselves as an 'Elite' store as we did, not only in the new name of the store, but in our high-priced wines and whiskies, tile floors and big screens HD televisions and satellite radio. To quote from their one review on 'Yelp:'
Mustang Beverages is a lot smaller than your normal liquor store and reminds one of a Astoria or Williamsburg bodega. Though their space is limited, they've done the most with their area and have a large selection of different liquors of all sizes. You won't find much wine or craft beer here, but what you will find are friendly employees that will chat about soccer or basketball and will always remember your name.We coexisted. Until this week. After an 'inventory reduction' sale, they closed their doors, and one by one, we are meeting their customers. Why did they close?
Because the big dogs have come to town. Total Wines sells most major brands below cost. Other big stores are responding by lowering prices. Survival depends on having good business on other brands which can be sold at a profitable price. The change in the wet/dry lines opening up the city for beer/wine sales changed the game in a big way. Now the grocery and big-box discount stores led by Tom Thumb (Safeway) and Sam's offer an expanded selection of major brand wines at highly discounted prices. It's tough!
Total's MO is to lose large money for a year or more on their new stores. Their goal is to drive 40-50% of the independent stores out of business. And then they'll raise their prices on the major brands. Of course their major goal is to drive customers to their own private labels which have more than enough margin to offset the discounting.
So keep a watch on the little independents stores that populate the city. Support them when you can. Notice when they're gone. Remember that a capitalist economy depends on profit to exist. You don't get somethin' for nothin'!
RIP Mustang.
