Sunday, August 30, 2009
A Fun Day on the Selling Floor
What makes a good day? From the business side it means a lot customers dropping a lot of change. But from the wine guy side, it means customers looking to buy good wine who are willing to take a chance. Selling wine is always easier if it's a tasting game. The wine sells itself. But that's usually not the case. Most of the time it's a talking game: find out what they want, what they like and how much they want to spend. Sometimes it's just a case of taking them to their favorite product. But when they ask for advice the fun begins. You can take them to something in their price range that will knock them out or it might be a wine from a different grape from a different country that way exceeds their expectations. Yesterday, that's who walked in the door and that's why it was a fun day selling wine.